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Reasons to Purchase A Sedona Fitness Franchise
Is
Sedona® Fitness the right franchise alternative for today’s
marketplace? You decide!
The following information and statistics clearly illustrates that the
market that Sedona Fitness targets are the fastest growing segments
within the fitness industry:
Here’s what we’ve discovered about the fitness industry
as a whole, as well as the specific segment we’ve opted to target
with our top quality, women's only fitness clubs:
In several surveys taken of women across the U.S. it has been found
that 80-90% of women would prefer to workout in a women’s only
fitness club if there is one available. There are over 280 million
Americans in the U.S. and 52% are women (as of 2000). The pie chart
below illustrates the tremendous size of the market for women’s
only fitness.
Sedona Fitness Target Market
Over 75% of Sedona Fitness members nationwide are
35 years of age or older. The Sedona Fitness upscale environment
and our fitness programs are specifically tailored to the fastest
growing segment within the fitness industry, the baby boomers 35-54
and individuals over 55. (See statistics below)
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From
1998–2004, the number of frequent fitness participants
aged 55+ zoomed by 33%, compared with a growth rate of 13% for Baby
Boomers aged 35–54, and zero growth for the "traditional" fitness
participant aged 18–34. These were among the findings of the
18th annual SUPERSTUDY® of Sports Participation,
conducted among 14,684 Americans nationwide in January
2005 by American Sports Data,
Inc. (ASD).
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25%
of the nation's 41.3 million health club members are now over
55.
• The number of health club memberships has tripled since 1990. Forbes
Magazine
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Exercise
will become a larger part of preventive care for older adults
to help fight osteoporosis, reduce the risk of injury,
and maintain
independence.
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Health
clubs also recognize that they need to offer programs for pregnant
women, the excessively overweight
and older people. Nutrition
service vendors say baby boomers will demand a
greater variety of weight-management products, as they grow older
and
heavier.
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