Reasons for Our Success, continued.
Emerging growth of women's only fitness. In the last several years women’s only fitness has become the fastest growing segment of the dynamic health and fitness industry. Why? Up until the last few years the fitness industry had neglected women’s only segment of the fitness industry. Now it has become clear that the majority of women (over 80%) in all age groups prefer to workout in a women’s only environment. The potential market for women’s only fitness in the U.S. is 122 million (as of 2000). That’s not a niche market! This is a huge, dynamic and virtually untapped market. How can you take advantage of this dynamic market? With Sedona and our competitive advantages.

Fitness club memberships have seen a steady rise, 63% in the last 10 years, to a total of 33.8 million memberships in 2004. We’ve analyzed the women’s only market to design our clubs to meet the needs of women today. A pleasing, upscale environment, effective workout, quality equipment, and health spa-like amenities - tanning, massage, sauna and nutritional supplements - provide multiple streams of revenue. More...

Competitive advantages over other women's only fitness clubs. We believe Sedona Fitness has many competitive advantages. In doing our research of the relatively new women’s only fitness industry, we studied the competition. What we found was that the great majority of clubs were small and one dimensional, not offering a full line of services and fitness programs that women today want and expect. We found that most women’s only fitness clubs were 1000 to 1200 sq. ft. and offered little more than a small circuit of equipment. While Sedona Fitness isn’t an impersonal mega club of 10,000-20,000 sq. ft. or more, our clubs are big enough and designed to allow for a full service fitness facility with many different services and programs to meet the needs of today’s women.

The Sedona Fitness Upscale Fitness Environment. One of Sedona's biggest competitive advantages is the elegant and refined environment that we have created for our clubs. At Sedona Fitness we believe that today's women want more than just a place to workout. A Sedona Fitness women's only fitness club offers an environment with a spa-like look and feel that accents and is congruent with our many different services and amenities, such as comfortable locker rooms with showers, tanning, sauna, kids corner, spa area with massage and our fitness areas. Sedona Fitness also requires our clubs to follow exacting standards for build-out and decor to maintain the quality Sedona Fitness expects for all our clubs and their members nationwide. more>>